Dr. Charles King, the University of Chicago professor who a major advocate for Network Marketing in business, teaches that "the major reason there is so much turnover in network marketing is because we allow the upline to train the downline." The new Distributor sponsors a friend 15 minutes or 15 days after joining herself. Is she going to do the training? Probably not. That's a recipe for disaster. The odds are that the people who come in that way will fail unless there's a better plan.Many distributors in our industry complain, "my upline is always too busy for me." There are lots of good people who join the industry and leave just as quickly because there are no leaders to train them.
That's why Xyngular has extensive training in building its business with 3-way calls and team training and accountability. We're not just in the recruiting business. We're also very much in the training business.
If you're working with a new Distributor and you have an opportunity to SHOW her how to do the business or simply TELL her how, which would you choose? Always go for the SHOW. Don't simply tell people to go into their back office and find something...get online with them and SHOW them. Don't just tell them how to make contacts. Get on a 3-way with them and SHOW them.
The best Distributors seldom work alone. They always have someone with them showing them how. If you have listened to our training calls, you'll notice that every effective leader in Xyngular has plenty of up-and-coming team mates they're mentoring and showing how to work the business. They have them on calls to share their testimonial. They spend time "moving in with them" as Stan Townsend says, and demonstrating how to do the prospecting and follow-up.
When you're training a new Distributor, don't just tell them to fill out their 100-name list...tell them to grab a piece of paper and start writing. Get a stop watch and see how many names they can write in one minute. If you have a team, the worst thing you could be doing is prospecting alone. You have duplication to do.
One of the biggest failings of many network marketing companies is that their distributors are constantly recruiting without a sense of obligation to those they bring in. That's why Xyngular makes such a huge point of creating "one team...one dream," working crossline with anyone and everyone who wants to build.
Everyone we bring into our team needs to feel like they're privileged to become part of your Xyngular family. They're not there just to make you a lot of money. They're there to become a great friend. You want them to feel obligated to work with you because of your bond and your relationship. You want them to feel like they could never quit because you have invested so much in them. You'll never accomplish this by leaving them to build on their own. You're a team, and you're building this business together.
You don't want to train your new Distributors by working their leads all the time...doing the work for them. Let them listen in while you do your prospecting and follow-up. That sets a better example. Then they'll feel more obligated to show you that they're working their own leads with their people and duplicating what you've done with them. You're exposing them to the real ups and downs of the business...the slumps and challenges as well as the successes.
You can introduce your contacts to the Distributor you're training. That shows that you really work with your people to get them well trained. You'll say, "If you decide to do something with us, you'll be training all your new people this same way...step by step...by the numbers." You can even take some pressure off your prospect by saying, "If you decide to do something with us or not, it doesn't matter because I'm training my new guy. There's no pressure one way or the other." This also lets your new Distributor know how valuable she is to you. If there is really a possibility for her to make a huge income in this business, you'll learn it right away if you do this kind of hands-on training.
If you're going to work hard anyway, why not work with someone else all the time and train them as you go. You'll find yourself going on fewer tangents. You'll find yourself showing greater confidence. Your conversations will quickly become more natural. Your new recruit will feel less pressure to be perfect at first because she'll hear you making a few errors here and there. You'll develop habits of greater discipline and higher energy when everything you do involves training someone else the right way.
You can even get a free conference call line and do some calls with three or four at a time showing with your own contacts and follow-up calls how you perform the basic functions of prospecting, follow-up and presenting.
When you have invested this kind of effort into helping your people, your best people will feel the same obligation to help their people and your business will explode with duplication and independent leaders.
When you recruit someone, tell them there's the Xyngular way and there's the way all the other companies do it. The Xyngular way is to work together. If you can't always work with your new recruits, tell them you'll try to arrange for them to work with someone in your upline. That will keep your upline on their toes and help spread the Xyngular way of retaining and training.
Refuse to waste your time or the time of your new recruits TELLING them how to grow their business. SHOW them. You'll find that the time you spend working with someone else is multiplied many times over for both of you.
ACTION STEPS:
1. Plan your schedule with someone in your upline or your downline to always maximize your time working with someone else.
2. As part of your accountability reporting, set goals to work together with someone as many hours as you possibly can.
3. Prepare a story of how much more effective you are when you work with someone than when you work alone.
http://www.xyngular.com/lrivera
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