jueves, 19 de abril de 2012

Gathering referrals from everyone you meet



Movies live or die on referrals. A short movie trailer in a viral journey around the Internet can mean huge fortunes. It can become a multi-million-dollar empire overnight depending on the talk about it the day after it opens. Yet the movie producers will never send you a check or say thank you for sending that link along to your friends and getting them to buy a ticket.

Great movies and fabulous restaurants aren't promoted with full-page ads as much as they are by word-of-mouth referrals.
Referrals are the lifeblood of the Xyngular® business too.
Asking for referrals can be one of the most valuable and cost effective ways of prospecting. And yet it is possibly one of the least used methods.

Even when someone turns you down, they'll still often give you referrals. They'll do it if you're nice and say thank you. All you have to do is ask, "Do you know anyone who has mentioned a health or financial challenge? Do you know anyone who has been struggling unsuccessfully with losing weight? Do you know anyone who badly needs some extra money and isn't afraid of getting on the phone with a never-say-die attitude?"

If you start asking simple questions like this with every single one of your warm market conversations, you'll be very busy for a long, long time.

Getting referrals works especially well with people you know well who turn you down. They'll feel a little guilty for not helping you out, so they'll seriously consider who they can give you for referrals. This is a very powerful prospecting tool.
A lot of newcomers to network marketing think that because someone says no, they won't give us a referral. If you do your presentation nicely, they're actually more likely to give you referrals and eventually lead you to an excellent prospect.
Referrals are particularly effective if you're selling the opportunity and want to save yourself time by describing exactly the type of person you're looking for as a business partner. 

Kim Klaver says it's like shopping for shoes. If you're looking to buy sneakers, you don't want to have to try on every pair of high heels in the shoe store. You don't have time for that.

When you're talking with your friends and family members, you need their help in finding those people out there who are desperately seeking what you have. They're the hard workers who absolutely love getting to know people by phone and will never give up until they get what they're after. Discouragement and failure doesn't phase them.
If the relative or friend you're talking to fits and agrees to that description of herself, she'll tell you so. Otherwise go for the referral. You're shopping for shoes. You don't want to have to drag people along in this business who are only being nice to you because you're a relative or friend. So describe what you're after and be willing to ask for a lot of referrals until you find it. But when you've found it, you won't be wasting your time with them.
ACTION STEPS:
1. Write out some referral questions and post them next to your phone. Keep looking at them and trying them until they become a natural part of every conversation.
2. Write a description of the perfect candidate for a partner in this business. Memorize that description and practice it by asking for referrals from everyone you meet who is not in this business already.

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